Thursday 18 June 2020

Exhibition Signage that Speaks to Your Customers

  • If you want to look attention to your booth, the signage is the best way.
  • If you want to make a bold statement with images, then banners are the best way.
  • You get what you pay for when it comes to the banner.
  • Your company is visible throughout the trade show hall if you see hanging signs around.
Yet another way to call attention to your booth is bold and dynamic exhibition signage. You can picture yourself walking down a lane in a busy street, and you would see a multitude of billboards, signs, or electronic displays that competes for your attention. You will stop and notice some of the most compelling images in a crowded advertisement environment. To make the most of it, your graphics and language have to be convincing.

Banner stands, hanging signs and headers:

Many signs can be used to promote your stall at a trade show. Some of the most common types of banner stands include headers, banner stands, and hanging signs. Ideally, the banner stands are made up of tension fabric that is stretched between two lightweight poles. This can be displayed as window frosting also as it creates a dramatic effect.

Some recordable banner stands can also be used for elegant designs. Additionally, they require minimum storage space. Headers are ideally graphics that are attached to the upper portion of the display. They are best to feature your company's name. Headers can be used in various ways, including pop-ups, tabletops, and larger island graphics.

Monday 1 June 2020

Know How Exhibition Signage Helps in the Easy Advertisement of the Brand

Exhibition signage would play a huge role in the success of a business, as it could be a great and cost-effective mode of advertising. An appealing and creative banner could help in highlighting the business and stand apart from other competitors.

In the present market, branding and brand awareness plays a huge role in success, so manufacturers are providing business owners with a wide range of options like digital boards, window frosting, etc. All of them can be customized as per business and hence could work as an effective type of advertising.

Most companies prefer to use banners and backdrops for their booths in exhibitions. Few people would love to put up a stand or stand-alone boards, about the business, in the booth, to attract visitors. The main reasons for using such boards are:
  • Create awareness: A colourful and beautifully designed banner would attract the attention of people passing by. The information given on the banner would help them know about the brand and the product. In many cases, people feel that the banner has made them aware of the brand, rather than any other mode of advertising. If people were impressed, then it would help in showing interest in the products or services provided by the company.
  • Functional: Many people use signage for providing important directions or information that helps a person know about the place or know about a sale or promotion that is happening. Right signage help in effective communication.
  • Continued exposure: One a business signage is installed; it would help in branding the product 24 hours a day, throughout the year, which is quite different from other campaigns. When the product is exposed continuously, it would help the client to remember the brand, when the need arises.
  • Cost-effective: Signage can be termed as one of the most cost-effective way of marketing, much better than other options like advertising on radio, print, internet etc.
One can discuss the requirement with a professional, to get a perfect form of signage made.